For World Mental Health Day on October 10th, Indoor Kites has partnered with CALM "Campaign Against Living Miserably" in order to begin its aim of helping to improve the livelihoods of others.
Indoor Kites will donate 100% of profits from the collection for the month of October to CALM. (Charity Reg No: 1110621 & SC044347)
The collection released on World Mental Health Day is called 'Area 25', after the area in the brain associated with depression, anxiety, mood and the normal processing of sadness. Indoor Kites deems it to be of the upmost importance for people to share their emotions and how they are feeling, no matter how small they believe their issue to be.
Clothing for the collection will be released on October 10th. The collection stresses the importance of a positive mental attitude, comfort and friendship.