Indoor Kites offers the individual more than just a brand. It is a company built to help others improve their own mental health. Mental health issues can lead the individual to become lacklustre, anxious, depressed, with mental health issues affecting 1 in 4 worldwide. What Indoor Kites looks to achieve, is to bring out a creative positive from a global negative. Still people see it as a weakness to talk about mental health and as a result struggle to enjoy everyday life. Indoor Kites seeks to encourage people to talk more openly about their own mental health, by showing that the first step to improving, is by sharing.